Quarter billion players in just 3 months since the game has been launched. 4-5 million new users per day. The most polarized opinions: from praise to harsh insults towards the developers and those who play.
Hamster Kombat has become a growth hacking phenomenon, and I decided to understand the game in a little more detail than the average person and break down the mechanics that allow the game to achieve such growth.
Why is the game's audience growing so quickly? How are players retained in the game and which their weaknesses are being exploited? What reinforces the belief in a future in which you can get real money out of thin air? And how do the mechanics used in Hamster apply to business?
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